what is an imc plan

Within the IMC plan, the company carefully integrates and coordinates its many communication channels to deliver clear and consistent messages about the organisation and product or service. An effective plan can increase sales and profit margins and save on time and money within your organization (source). The plan involves getting a communication message to a customer; this message has to be clear, consistent and compelling. Our faculty will guide you through the analysis, identity development, goal defining, and budgetary planning of an IMC plan. In an increasingly "noisy" marketplace the clear, consistent messages of an integrated plan have a more significant chance of being heard. Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry. Consistent themes and messaging shared across an IMC plan also reduces the financial burden of multiple creative costs or agency fees. The need for an integrated marketing communications plan is greater than ever, if you want to build and maintain more positive and engaging relationships between customers and companies. 14778 | to achieve maximum impact of marketing objectives (source). Belch G. & M. Belch suggest that the IMC process consists of six steps outlined below: The first stage of the IMC planning process is to conduct a situational/ contextual analysis. They can chat with you on your schedule and guide you through the entire admissions process, so you can feel confident moving forward with your online St. Bonaventure University program. Submitting this form constitutes your express written consent to be called and/or texted by St. Bonaventure University Online at the number(s) you provided, regarding furthering your education. Developing an IMC plan is an intensive and thorough process, but for as much work that goes into it it can reap multiple rewards. Bird St., Lichfield WS13 6PY T: 01543 223074, Company Number 07286095 | VAT No: 991862178 | Data Protection No:ZA061863, Copyright Ⓒ 2020 Cocoonfxmedia Ltd Terms & Conditions | Privacy Policy. The St. Bonaventure University online Master's degree program in Integrated Marketing Communications places an emphasis on teaching integrated marketing communications and how to develop these into a plan. 3261 West State Road, This can be done by certain social media metrics, by analyzing online traffic with the use of Google analytics, by sales and social media tools that allow you to track engagement with certain items. The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other. Building a more engaged customer base is key to the long-term success of organizations beyond their marketing departments. The final step of the IMC planning process is evaluating the programme. The process of the IMC is important for better managing the communication mix with target audiences and maintaining the strong market position through brand differentiation. Top Communication Traits of Great Leaders, How Technological Developments Have Affected Integrated Marketing Communications Programs. These are objectives that your company wants to communicate to the public and their target audience. This can involve a SWOT analysis, and an external and internal environmental analysis. to achieve maximum impact of marketing objectives (source). You will learn how to incorporate an executive summary, market research, SWOT analysis, IMC strategy, IMC objectives, marketing strategy, audience analysis, creative briefs, public relations, advertising, new media, campaign development, return on investment, and evaluation into your plan that you can ultimately form the basis of your portfolio to show future employers. Find out more about St. Bonaventure University's online Master's of Integrated Marketing Communications program here. Cocoonfxmedia Ltd. Through the use of an IMC approach towards marketing, a brand can achieve a variety of competitive advantages. This builds a stronger relationship between customer and provider and coincides with a more seamless dialogue and image development within the organization. Calls may be recorded for quality assurance and training purposes. As the world becomes increasingly more digitized and connected, communication between consumers and businesses is changing. Complete the form to receive more information about our programs, and to download our free job guide. The marketing mix is selected in line with the communication objectives and within lesion with the budget selected. The more unified the message an IMC plan has the more of an impact on an audience rather than an endless stream of individual messages. NY These can be, a percentage of sales, competitive partially, percentage of profit, a budget depending on objectives and tasks and how much the company can afford. An IMC plan retains its theme and messaging consistency throughout a variety of media mediums, whether it's a magazine ad, a press release, social media or a company website. St. Bonaventure, This can involve a SWOT analysis, and an external and internal environmental analysis. Sign up today! Whether you have a simple question or need advice to determine if this program is right for you, our knowledgeable advisors are here to help. The first stage of the IMC planning process is to conduct a situational/ contextual analysis. Then you need to decide what the benefits are to the consumer and why they would use the product. From B2B to B2C, large to small, an IMC strategy is as essential as a business plan. Planning provides direction for creating and delivering brand messages, it provides new opportunities for advertising agencies and for companies to create added value for their customers and ensures that the message being delivered to consumers and clients can be monitored every step of the way. Consumers are shifting the power structure, interacting with and influencing businesses more directly.

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